Accessibility
Accessibility is essential in design and brand standards because it ensures that all individuals, including those with disabilities, can access and engage with the content and materials provided. By implementing accessibility guidelines in design and brand standards, Ramsey County can cater to the needs of people with diverse abilities, making services more accessible and user-friendly.
Contrast checker
Check color contrast with text and icons using Adobe Kuler’s accessibility function.
Font size
For web content, the World Wide Web Consortium (W3C) recommends a font size of at least 16 pixels (or 12 points) for body text to ensure readability and accessibility for users. Sans-serif fonts such as Arial and Verdana are easier to read on screens, and a line spacing of 1.5 is recommended for better readability.
In print materials, a font size of at least 12 points is generally recommended for body text.
County writing style
Ramsey County follows AP style in all written communications. Following a specific style is an important way to demonstrate that content is authoritative, reliable and consistent. The county also uses plain language in order to write simply, directly and accurately. More information on the county’s writing style can be found on RamseyNet.