Ramsey Brand

To maximize the impact of Ramsey County’s communications materials, it is important to have a consistent look, design and feel. Using a consistent brand helps broaden customer awareness so that people can recognize the services they need quickly and easily.

Brand guidelines

Download the Ramsey County brand guidelines book (PDF)

Color

Our rich core colors set the tone of any design and are used in contrast with ample proportions of white and/or white space. We use the core colors to create anchor design elements such as color floods and shapes or as dense color masks for images. On marketing materials, the body text color should always be the grey (80% black) from the color palette. Avoid the use of black. Find our full color palette in the Ramsey County brand book.

Ramsey County Brand Color - Red

Ramsey Red

Pantone 1807
CMYK 7,94, 65, 31
Hex 9E3039
RGB 158, 48, 57

Dark Blue
CMYK 100.70.45.44  |  RGB 0.43.79

Blue
CMYK 100.69.7.30  |  RGB 0.47.108

Sub Colors - Yellow

Light Green
CMYK 54.0.100.0  |  RGB 132.189.0

Yellow
CMYK 0.7.80.0  |  RGB 250.220.65

Ramsey County Brand Color - Grey

Grey (80% Black)

Pantone 425
CMYK 0, 0, 0, 80
Hex 58595B
RGB 88, 89, 91

Turquoise

Dark Turquoise
CMYK 100.8.18.38  |  RGB 0.105.131

Light Teal
CMYK 93.2.13.6  |  RGB 0.155.187

Sub Colors - Orange

Bright Orange
CMYK 0.30.100.0  |  RGB 240.171.0

Dark Orange
CMYK 3.78.100.15  |  RGB 189.79.25

Ramsey County Brand Color - White

White

Pantone White C
CMYK 0, 0, 0, 0
Hex ffffff
RGB 255, 255, 255

Green

Dark Green
CMYK 95.19.70.72  |  RGB 2.71.49

Bright Green
CMYK 78.5.98.24  |  RGB 60.138.46

Sub Colors - Purple

Purple
CMYK 70.100.0.5  |  RGB 107.31.124

Dark Red/Purple
CMYK 30.82.44.73  |  RGB 89.44.53

Logos

The following enterprise logos should be used to ensue countywide consistency. For more detailed information, refer to the Ramsey County Brand Book. Employees can find department logos on the department pages of RamseyNet.

  • Do not modify or alter the logos
    • Logos may only be placed on solid backgrounds (preferably white) (unless approved by the Ramsey County communications), and not over an image or pattern, and no artistic effects (such as drop-shadows) may be applied.
    • If placing the logo over any color (other than white) you must use the white logo. 
    • No other design, trademark, text, graphic, or other elements may be placed closer to a logo without first meeting the clear space requirements. See example here.
    • Do not combine a logo with any other design, trademark, graphic, text, or other elements, including your name, any trademarks, or any generic terms.
    • Do not shrink the primary logo to less than 1.75” in width. 
    • Do not shrink the secondary logo to less than .75” in width. 
    • Do not change scale, skew or rotate the logo.

The Ramsey R

Utilizing the standalone “R”– without the words Ramsey County – must be approved by Communications & Public Relations. This is saved primarily for promotional items and decorative elements. 

Choosing the right logo for your project

  • High-resolution JPEG (JPG) - Used for in-house printing (pixel-based). Preferred format for Microsoft Word, Excel and PowerPoint.
  • Portable Network Graphic (PNG) - Preferred format when a transparent background is required.
  • Encapsulated Postscript Files (EPS) - Preferred format for professional printing (vector-based). An EPS should be the only file used to enlarge the logo for large format printing. 

ramsey county primary logo

Primary logo

Photography

Check Ramsey County’s Flickr page for available images for presentations and marketing materials.

  • Do not use photography for any print material that is less than 300 dpi resolution at the size it will be printed.
  • If using architectural photos or outdoor shots, be sure the photos are free of construction equipment, cones, barricades and other physical distractions (unless these materials relate to the content).
  • ​Be sure the image is reflective of the county and our diverse community.

If you have a specific need, reach out to the Communications Help Desk.

RamseyCounty Logo Secondary

Secondary logo

Model release

Do not photograph anyone without their consent. If photographing the public, please have the model sign a release form. Forms available below in PDF format.

Make sure that all models wearing safety equipment in photographs are wearing the equipment correctly.

Iconography 

Icons make complex information simple and convey ideas swiftly and effectively. They can represent concepts or actions, making them easier for people to grasp. Icons also enhance accessibility for users who have visual impairments, speak English as a second language or struggle with reading.

Icon Photo

Accessibility 

Accessibility is essential in design and brand standards because it ensures that all individuals, including those with disabilities, can access and engage with the content and materials provided. By implementing accessibility guidelines in design and brand standards, Ramsey County can cater to the needs of people with diverse abilities, making services more accessible and user-friendly.

Contrast checker

Check color contrast with text and icons using Adobe Kuler’s accessibility function.

Font size

For web content, the World Wide Web Consortium (W3C) recommends a font size of at least 16 pixels (or 12 points) for body text to ensure readability and accessibility for users. Sans-serif fonts such as Arial and Verdana are easier to read on screens, and a line spacing of 1.5 is recommended for better readability.

In print materials, a font size of at least 12 points is generally recommended for body text. 

County writing style

Ramsey County follows AP style in all written communications. Following a specific style is an important way to demonstrate that content is authoritative, reliable and consistent. The county also uses plain language in order to write simply, directly and accurately. More information on the county’s writing style can be found on RamseyNet.

Templates for county employees

RamseyNet includes a variety of template styles, such as:

  • PowerPoint.
  • Fact sheet.
  • Letterhead.
  • Report cover.
  • Memo.
  • Meeting agenda.

Ramsey brand department login










This login is for staff to order department-branded items. If you need assistance with your username or password, please contact [email protected].